"What" decisions versus "Who" decisions
Bill speaks about how Jeff Bezos made the distinction between “what” decisions and “who” decisions. He takes us back to 2004 when the whole media world was transitioning from physical to digital. Bill lays out how Jeff thought about the decision and first focused on deploying the most prized resources (the who) in the company to go after the opportunity, who put in place a set of processes (the how) to explore new opportunities that eventually led to them going after the opportunity (the what).
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