KV Sridhar (Pops)

Evolving perspectives on success and impact

KV Sridhar (Pops) talks about how his metrics of success have slowly shifted from business outcomes (brand performance, ad recall) towards the impact he makes on humanity. He talks about the responsibility the advertising industry has in addressing and influencing the biases (conscious and unconscious) that exist in the society today. He specifically refers to the unconscious biases towards girls and women and what he did to sensitize the ecosystem.

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