Suresh talks about how Marketing has a function has evolved given the Digital age we are living in. He says that instead of Digital Marketing, he believes in marketing to the Digitally Enabled that is often the entire consumer base. He also speaks about how he leveraged Digital to resurrect the brand Maggi when Nestle re-introduced the brand.
In order to be relevant in this digital age, leaders need to adapt to a digital mindset. What does this mindset look like? Abhijit discusses the digital mindset in this nugget and gives anecdotes of how extremely competent leaders of the analog era are struggling to adapt to this. He also shares two important core values which can help in acquiring skills to navigate this digital world. Look out for his views on the future being an ‘&’ world rather than an ‘Or’ world.
Building Digital habits
So we know there is a digital world out there, vastly different from the analog one we have been used to. This digital world demands new kinds of leadership, culture and relationships. We need to have a digital mindset to navigate this new world but how do we go about it. In this nugget, Abhijit gives you simple tips to start the journey and formulate digital habits.
Staying relevant and leveraging technology
Jay talks about what how successful politicians have managed to stay relevant over time and have reinvented themselves. He also talks about how technology is begin to level the playing field in favour of people who do not necessarily come from a family of politicians with an established brand and mobilisation infrastructure.
Impact of technology
Technology is all pervasive in our lives today. But how has the world of academia been impacted by this? Hear Kartik elaborate on the increase in opportunity afforded by the tsunami of technology.
Staying relevant over the long-term
We live in a world where professions are being threatened and jobs that existed yesterday may not exist tomorrow. Atul talks about how the world of photography has been democratized with the penetration of mobile phones with good cameras. He shares his insights on how one could think about being relevant in these changing times.
Educating ourselves (and link with leadership of the future)
We are growing into a future where there are several unkown unknowns. Pramath talks about what sort of leaders would flourish in the new paradigm and how one should think about education in the context of this broad trend.
The Future of Work
Anu shares the key insights from MGI's study on the future of work. She reflects on the disconnect between what the future world of work needs and what the education system of today is delivering. She also talks about the demands of the generation that is entering today's workforce and the implications for organizations to deal with them.
Staying relevant in the future
Anu talks about her take on Leadership Development in the context of the Future of the workplace. She discusses the need for "start-up like" projects and initiatives that need to cut across functions and hierarchies.
Growing as a player and inflection points
Vishy talks about how his approach to development has changed as he has grown as a player over time. He talks about his approach to picking Coaches that get the best out of him. He also discusses the impact of technology on what it takes to be a successful player while getting the most out of the machines. He talks about the trade-off between specialization and flexibility in this context.
What it takes to compete at the top
Vishy talks about how players need to adapt their style in a world where machines are makin the games longer and more nuanced. He specifically talks about the declining relevance of a dogmatic approach due to the machines suggesting more and more combinations which are possibly outside the realm of comprehension of the average human mind. He also refers to the crucial role of fitness to be able to make sound judgments deep into a game that has only gotten longer with the increasing role of machines.
Staying relevant in the world of machines
Vishy talks about how humans should think about staying relevant in a world where the processing power of the machines has become hard to beat by the human brain. He uses the metaphor of Advanced Chess where people compete with each other but with a machine on their side (Human + Machine versus Human + Machine). He talks about the diminishing role of humans in that context. But at the same time he talks about the exciting possibilities that technology has enabled in terms of new possibilities in the game and access to “best in class” coaching and learning.
Convergence of Strategy, Creative, Tech and Data
KV Sridhar (Pops) talks about how Hypercollective (a company he has just started) operates at the intersection of Strategy, Creative, Technology and Data and combines all four diverse disciplines to present an integrated offering to the clients. He specifically talks about the crucial role of orchestrators that connect the dots across the various disciplines.
Understanding fear to decipher beliefs
Coaching is often about understanding the deeply wired beliefs that drive leadership behavior. Devdutt shares that understanding people’s fears might provide insights into people’s beliefs. He talks about the fears that often puts people on a hedonistic treadmill with materialistic markers along the way. He also talks about the notion of staying relevant and talks about the notion of rendering yourself irrelevant consciously as we move through life, something that people are often not open to dealing with.
Intro to Digital Tsunami
In his book Digital Tsunami, Abhijit contrasts the erstwhile analog world with today’s digital world. How has this shift to the digital realm impacted companies and their cultures? What is the main difference between these two and how has that influenced leadership. Confused about why a company like Google is competing with Ford and GM? Hear more about all this and more in this nugget.
Hiring for the Digital World
Unlike the analog world, employees and customers in the digital world are at the centre and the organization and processes are built around them. This makes the hiring of employees a very significant task. How does a leader go about hiring someone and what are their markers for potential? Don’t miss the insightful anecdote about The Knowledge test that the London cab drivers have to take and how that is relevant to this nugget.
Role of Chief Digital Officer
According to Abhijit, the CDO is the mapmaker of the new digital world of the organization. He is the one who takes up the real opportunity in looking at the digital landscape in a holistic sense for the entire organization and not just using it as an easy marketing or feedback tool. Hear more about this popular position that is seeing many hiring ads!