Ambi Parameswaran

The full conversation

arameswaran is the Founder of, a Brand Advisory Organization. In a career spanning 30+ years, Ambi has handled assignments in Marketing, Sales and Advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at FCB Ulka where he spent about 25 years finishing as ED & CEO of FCB Ulka Group. Ambi has also been a prolific author and his ninth book is 'SPONGE - Leadership Lessons I learnt from my Clients'. The book (SPONGE) discusses some of the key lessons Ambi has learnt working with his clients over the years. It talks about his interactions with leaders ranging across Ratan Tata, Azim Premji, M. Damodaran, Karsanbhai Patel, Dr. Varghese Kurien, Vinita Bali and Rohinton Aga. We spoke about his insights from the book around how leaders take risks, how they leverage wisdom from experts, how they keep connect with their consumer and more. We also spoke about lessons from his journey and his thoughts on building a credible personal brand and his perspectives on how leaders can get better at the art of story telling given his rich experiences. Published in Oct 2018.HOST Deepak is a Leadership Advisor and an Executive Coach. He works with leaders to improve their effectiveness and in helping them make better decisions specifically around organizational and career transitions. He currently runs Transition Insight ( and works with leaders to handle phases of transition thoughtfully. He has worked as an Operations Consultant with KPMG in UK, Strategy Consultant with McKinsey in the US and as a Leadership Consultant with EgonZehnder (a Swiss Leadership Advisory firm) where he helped companies recruit CEOs, CXOs and Board Members and worked on Leadership Development. Deepak is a certified CEO Coach and is an alumnus of IIT Madras, IIM Ahmedabad and London Business School. His detailed profile can be found at OTHER GUESTS 1.Vijay Amritraj 2.Amish Tripathi 3.Raghu Raman 4.Papa CJ 5.Kartik Hosanagar 6.Ravi Venkatesan 7.Abhijit Bhaduri 8.Viren Rasquinha 9.Prakash Iyer 10.Avnish Bajaj 11.Nandan Nilekani 12.Atul Kasbekar 13.Karthik Reddy 14.Pramath Sinha 15.Vedika Bhandarkar 16.Vinita Bali 17.Zia Mody 18.Rama Bijapurkar 19.Dheeraj Pandey 20.Anu Madgavkar 21.Vishy Anand 22\. Meher Pudumjee 23.KV Shridhar (Pops) 24.Suresh Naraynan 25.Devdutt Pattanaik 26.Jay Panda 27.Amit Chandra 28.Chandramouli Venkatesan 29.Roopa Kudva 30.Vinay Sitapati 31.Neera Nundy. 32.Deepa Malik 33\. Bombay Jayashri. 34\. Arun Maira DISCLAIMER All content and opinions expressed in the podcast are that of the guests and are not necessarily the opinions of Deepak Jayaraman and Transition Insight Private Limited. Views expressed in comments to blog are the personal opinions of the author of the comment. They do not necessarily reflect the views of The Company or the author of the blog. Participants are responsible for the content of their comments and all comments that are posted are in the public domain. The Company reserves the right to monitor, edit, and/or publish any submitted comments. Not all comments may be published. Any third-party comments published are third party information and The Company takes no responsibility and disclaims all liability. The Company reserves the right, but is not obligated to monitor and delete any comments or postings at any time

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