Indranil Chakraborty

Demystifying Business storytelling

Indranil distinguishes business story telling from Storytelling (that we see in Ramayana, Harry Potter or in movies). Indranil speaks about the fact that brevity and story-telling are not contradictory and it is often a false trade-off that people have in mind. He actually goes onto say that business story-telling might even be a more time-efficient way of getting complex, nuanced messages across the organization.

Contextual applications

Indranil talks about some of the common areas in the Corporate world where we could use stories – building rapport, influencing and getting strategies to stick. He also talks about the distinction between narrating a story versus sharing something that has the structure of a story. He goes on to say that for the purpose of business story-telling, it is often sufficient to focus on the science and process of story-telling than get bogged down by the art which can be overwhelming for a few.

Curse of Knowledge

Indranil talks about the curse of knowledge using the example of “tappers and listeners” – an experiment conducted by Elizabeth Newton at Stanford University in 1990\. He talks about how asymmetry of information often makes us poor communicators because we are too close to the content. He talks about the criticality of understanding the context of the receiver while delivering key messages.

Building a storytelling culture

Indranil talks about what it takes to build the habit of story-telling within an organization. He underscores the futility of one-off programmes that leave you with a high but don’t really move the needle when people come back to the rough and tumble of their daily life. He re-emphasizes the criticality of some sort of a deliberate practice programme for people to bake in the habit.

Building story telling skills

KV Sridhar talks about the distinction between creativity and craftsmanship. He mentions that all living beings (not just human beings) including creatures like ants have the ability to be creative. But for us to express it effectively, we need to practice our craft – whether it is story writing, photography, humour or anything else. And mastering that takes years and years of practice.