NUGGET FROM
Sudhir Sitapati
Specialization versus Generalization
Sudhir speaks about why it is easier to grow a category than growing market share in a category. He also speaks about his experiences with Kissan to make the point about limited real estate in consumers’ minds and therefore suggests that brands should win where they are by solving unsolved problems in what they are doing well than going wide. He also goes on to speak about how he thought about his early career choices and his father’s influence in getting him to join HUL.
