The Power of stories
Bruce speaks about how he was leading a reasonably successful and predictable life till his 40s where he experienced multiple events that shook his world. He was diagnosed with an adult onset pediatric cancer (a 9-inch tumor in his femur), his father tried to take his life 6 times in 12 weeks, his father’s family business almost became bankrupt and his mother went through health challenges. He speaks about how he discovered the power of stories in healing his father’s situation and in making sense of what was going on. That eventually led him to pursue the life story project where he spoke to thousands of people and analyzed all the data with the management thinker Jim Collins and his team.
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