Nuggets On
innovation
Leaders discuss how they have adopted “out of the box” approaches in various contexts. They also discuss how they have balanced commerce with creativity.
Marketing innovations around the first book
How did a self-published debut author’s books reach the best seller list within a week of launch? Undoubtedly, the book was good but behind the scenes some new, innovative and thoughtful marketing techniques also contributed. As Amish expresses, leadership is not about having the best ideas yourself but being able to pick good ideas when you come across them.
Balancing commerce with creativity
Film production is a tricky area where one has to walk the tight rope between creativity (as appreciated by the audience) and commerce. Atul talks about how he thinks about it and also alludes to the evolving consumer mindset where some early opinions could significantly swing the fortunes of the movie one way or the other.
Sleep, Music and the Beatles
Matthew speaks about how some of the songs of The Beatles (such as Yesterday and Let it be) were conceived of in Paul McCartney’s dreams. He also speaks about the role of sleep in the context of building complex motor skills (learning an instrument, flying a plane, performing a surgery etc). He says that practice makes it perfect only when it is combined with the right doses of sleep.
Trap 3 - Desire to agree
Jennifer speaks about the risk of us going for a compromise and ending up in a “one size fits nobody” situation, as Late Prof Clay Christensen would say. She speaks about why it is important for us to think about disagreement as a means to expanding the solution set and getting to a better place in a complex world.
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