4 - Selecting a coach effectively - Prakash Iyer on Storytelling, Personal Brand and flourishing in the Gig Economy

Moving a corporate world to becoming a gig-economy player can be a tricky decision for a lot of people. There are question marks around timing and what the portfolio should look like. Prakash shares some insights around how he thought about it when he took the plunge.

Prakash talks about the role of storytelling in the context of building culture and how one could think about building that muscle. Sometimes, people think that there is a trade-off between storytelling and brevity. He talks about that being a false trade-off and discusses how one could employ both to drive effective communication

Prakash discusses how one could learn from how FMCG companies build brands in the context of personal brand building. He discusses how authenticity, consumer centricity and choice are critical in building a powerful enduring brand in a certain area.

Selecting a coach for a leader can be a reasonably ambiguous task. Prakash talks about how we could learn from the world of sport in ensuring that we get a coach who is fit for purpose.

Campus placements are often a pressure cooker situation with significant sub-optimality in how students end up making career choices. Prakash discusses how one should pick the first job after campus based on some reflection on what they like doing.

People often equate Consumer Goods with Sales and Marketing. Finding your first job after an MBA can be confusing with people often resorting to using compensation as the sorting factor. Prakash sheds some light on how people could think about a career in Consumer Goods

Prakash talks about how he has thought about his goal post at different points in time and how he finds his True North. He shares a nuanced view on how one should think about value in the pursuit of the sweet spot in which one could consider operating.

Prakash talks about what sometimes comes in the way of people achieving their full potential. He talks about the importance of hard work (however clichéd it may sound) but also talks about the key element of enlisting others on the “bus”

B-school education can often be focused around picking up the “tool-kit” that makes students ready for the world of employment. Prakash talks about some of the non-academic elements that end up mattering so much in the long run.

Prakash shares his definition of a PHD for people to play to their potential. He talks about the role of Passion, Hunger and Discipline in going after a goal for people to perform at their best.